Telecommunications brand Wind have launched the first of their new generation of retail stores in Athens, Greece.
Developed by allen international, the new retail experience presents the latest in mobile, internet and fixed line telephony through a combination of live product and interactive digital displays.
At the heart of each store the Affinity hub helps staff better engage with customers, offer expert advice and demonstrate the latest products and services.
Product zones feature mobile handsets, accessories and broadband with the introduction of a dedicated business area offering specialist advice and support.
Having initially been prototyped and consumer-tested in a mock store location, Wind opened the first ten stores during September with a further 40 due to be completed this year before rolling out to the remainder of their 220 store network.