The branch IS in fact dead… but only as we know it.
Whether they are brewers or booksellers, artisan businesses are gaining traction.
Design for conversations changes the branch in line with what customers want.
It is surprising how many designers are not tuned in to the value their work has in growing and retaining customer numbers.
Read any branding related blog and you will see authors shouting ‘the future is all about data’… and to a certain degree, they are right, but they are not completely right.
The carefully crafted photograph on the right, with the plump bun, carefully manicured filling and soft lighting is a far call from the reality of the product many of us are served – shown on the left.
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don’t just want to be another… we want something really unique’.
As the tentacles of technology stretch further and further into our everyday lives, so does the ability for organizations to harvest more and more information about customers emotional responses to their products and services.
Social media is changing everything, especially in the retail business. Over the past twelve months, we have seen banks enabling features that help customers send money to others using these and other channels. This trend is developing fast, so fast in fact that some believe social media platforms may be the banks of the future.
In this article we explore what role stores could play in a Phygital future (a combination of physical and digital), and explore how this combination could be used to engage customers in the most profound ways.
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