The first pilot branch created by allen international with Santander has been launched by Group Chairman, Ana Botin, and Spain CEO, Rami Aboukhair, in Madrid. Key to the concept is the delivery of a full financial service offer with a strong promotion of self-service and online/mobile banking channels.
The space has been fundamentally designed upon the Santander values of Simple, Personal and Fair and provides a relaxed yet engaging space for customers to interact with relationship managers.
As the first of a number of pilot branches to be unveiled around the world it has already received a great response from staff and customers alike.
Speaking to reporters during the launch, Ana Botin said: “We have aimed for the branch to revolve around the clients giving them quick access to all services.”
She then stressed the relevance of the new branch concept towards reaching the bank’s target of thirty million digital customers by 2018.