Qatar First Bank aims to become one of the leading Shari’ah-compliant investment banks in the GCC, applying world-class standards and offering bespoke Shari’ah-compliant products and services to meet the specific investment needs of the business community in Qatar and the GCC region.
Relationships drive QFB’s dynamic business strategy, their commitment to excellence, innovation and creativity is integrated into every aspect of their business strategy.
Working with QFB senior management and board of directors over a two-year period, allen international was tasked with creating the customer experience at every touch point. Our design strategy defined the customer facing proposition and positioning as “The Signature of Excellence”.
This new positioning was reflected through the development and execution of, a new brand identity and visual communication, brand movie in English and Arabic, branch interior, exterior architecture, launch event and members concierge service.
The overall branch environment of 1832 sqm on two floors required a balance between established culture and a new contemporary look and feel. The environment also had to be exciting and welcoming to a first-class standard, appealing to high-net-worth and super affluent customers who require a six-star service.
Our design seamlessly integrated art, technology and service through the space to engage and demonstrate the brand’s ability to tailor its products and services to individual customers needs.