Emirates NBD

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Emirates NBD

Test & Learn showcase

We worked alongside the Emirates NBD team to align the brand’s vision with customer needs. From digital messaging to content strategy, we established a destination where customers engage with interesting content and try out products that complement their lifestyles. An environment where, along with partners, Emirates NBD can present the latest in digital technologies and experiment with new customer experiences, testing and learning, ultimately finding their way into the everyday customer experience.

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By centering the brand around these innovation-focused experiences, we were able to establish a position and point-of-view that stood out and connected with their forward thinking customers.

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As we defined the concept, we focussed on cultural insights and behaviours and designed a content framework that brings the brand to its audience in a targeted and harmonious way. Large scale digital screens throughout the environment showcases a digital avatar that helps customers navigate the space and assists in the use of the new technologies. Throughout the user journey, brand storytelling and product presentation work together, live feed local information, news and general interest is interspersed with marketing and product information. This seamlessly brings the space to life with rich content and beautiful interactions that inspire viewers to browse and explore.

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This approach helped us define the strategy for the entire branch network. We developed a future interaction model involving 8 different formats each to suit requirements of location dynamics, and facility usage all the while aligning them with the brand’s positioning on simplification through innovation. Overall, the showcase experience was a huge success and we are not surprised to hear that the bank keeps winning awards.

Emirates NBD

Test & Learn showcase

We worked alongside the Emirates NBD team to align the brand’s vision with customer needs. From digital messaging to content strategy, we established a destination where customers engage with interesting content and try out products that complement their lifestyles. An environment where, along with partners, Emirates NBD can present the latest in digital technologies and experiment with new customer experiences, testing and learning, ultimately finding their way into the everyday customer experience.

Image
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By centering the brand around these innovation-focused experiences, we were able to establish a position and point-of-view that stood out and connected with their forward thinking customers.

Image
Image

As we defined the concept, we focussed on cultural insights and behaviours and designed a content framework that brings the brand to its audience in a targeted and harmonious way. Large scale digital screens throughout the environment showcases a digital avatar that helps customers navigate the space and assists in the use of the new technologies. Throughout the user journey, brand storytelling and product presentation work together, live feed local information, news and general interest is interspersed with marketing and product information. This seamlessly brings the space to life with rich content and beautiful interactions that inspire viewers to browse and explore.

Image
Image

This approach helped us define the strategy for the entire branch network. We developed a future interaction model involving 8 different formats each to suit requirements of location dynamics, and facility usage all the while aligning them with the brand’s positioning on simplification through innovation. Overall, the showcase experience was a huge success and we are not surprised to hear that the bank keeps winning awards.