allen international were asked by CIBC to help meet the changing needs of the consumer and target key business objectives through expanding its range of retail formats.
By creating a ‘connected’ customer experience using innovative branch design as a template for full-service and smaller, more agile teller-free convenience stores – including airport kiosks – allen international fundamentally redesigned the traditional branch.
CIBC’s new branch models provide an appropriate environment where people meet and the transaction process is redefined, enabling the brand to build deeper customer relationships.
Digital displays not only offer product advertising but also show local community information, expressing CIBC’s commitment to community outreach. In an era of constantly changing technology, the new branches offer the flexibility and agility to be able to accommodate the next big tech developments.
With the growth in digital banking transactions and the move to smaller branches, these new agile formats are confirmation that branch banking still has a major role to play in the development of deeper relationships between bank and customer and prove the saying “one size and shape does not fit all.”
Read more in Retail Banker International.