BNL Gruppo BNP Paribas

BNL Gruppo BNP Paribas

BNL Gruppo BNP Paribas


Following their partnership with BNP Paribas, Banca Nazionale Del Lavoro (BNL) briefed allen international to develop a retail bank design which would showcase their expanding product range whilst re-establishing the bank with existing and future Italian consumers.

We understood their desire to express an ‘Italian heart and European perspective’ and created the ‘forum of banking’ strategy; designed around three key branch zones and delivering an experience where visitors are encouraged to explore and learn.

We also provided a series of modular elements – a Kit of Parts – and planning solutions that could be implemented across the branch network within BNL’s aggressive time scales.


Re-establish bank with current and future customers.
Showcase expanding range of products.
Provide timely and cost-effective rollout strategy.


Forum of banking strategy developed.
Key branch zones to inform and educate.
Kit of Parts process for modular rollout.


Successfully implemented across branch network.
Increase in footfall and sales.
Rollout paid for itself within six months.