Bank of Ireland
Republic of Ireland
And that’s the exact approach allen international took when delivering the latest edition to Bank of Ireland’s (BOI) branch network at Dublin City University (DCU). New account openings and building strong brand loyalty were key drivers for the banks strategic decision to be located on campus.
We were asked to develop a retail bank design concept that creates a bold retail statement, presenting the offer in a simple yet dynamic way: “To be the trusted ‘Financial Guide’ on campus and beyond.”
The overall look and feel of the design is stripped back with a palette of polished concrete and bleached wood as well as a simple clean graphic style which helps create a warm and relaxed environment and supports a more contemporary and relevant style that BOI wish to extend beyond the campus.
Create a bold retail statement.
Present offer in a simple yet dynamic way.
Help make BOI the trusted financial guide.
Design ‘stripped back’ and made appropriate for students and university environment.
Simple clean graphic style.
Opened to much enthusiasm from students, staff and customers alike.
The Realys Best Retail Bank Interior of the Year 2015 Winner
allen international has won the prestigious ISG Retail Week Interiors Awards 2015 in the ‘Realys Best Retail Bank of the Year’ category for our Bank of Ireland Mainguard Branch project.
Judges deemed the winning branch to be open, approachable and like a bank but different: “As banking increasingly moves towards retail, this branch shows how fast the pace of development is.”
The 18th annual ISG Retail Week Interiors Awards were held on the 4th November 2015 at the Hilton Hotel, Park Lane, London.
Our congratulations and thanks go to the great team at Bank of Ireland.