ABSA - Digital bank branch of the Future in South Africa



South Africa

Absa wanted to create a more interactive environment for customers whilst promoting and testing new ways of banking so they appointed allen international to develop a conceptual test-lab branch at Clearwater Mall located just outside Johannesburg. The bank wanted to use the new branch to develop innovative products and processes prior to rolling them out across the entire branch network.

By creating different customer journeys for exclusive banking, retail consultation and high-traffic transactional banking allen international were able to deliver a focused and efficient solution, enhancing the customer experience with quick-service pods, Microsoft Surface tables and a dynamic and engaging 25-metre-long digital screen.

The main banking space itself was intended to be used for Absa customer initiatives such as group purchase promotions and community engagement as well as showcasing the bank’s sponsorship activities.


Attract more customers.
Create interactive environment.
Make branch engaging.


Tablet ‘Forest’ of testimonials to create interest with customers.
25 meter long digital screen for news and product communications.
Quick-service pods.


38% increase in revenues.
Increase in affluent customers.
3rd party retail partnership area very successful.
Concept being rolled out to Hyde Park and other branches.

Iron A’ Design Award

Iron A’ Design Award for Interior Space and Exhibition Design Category 2013

A’ Design Award and Competition is the worlds’ largest design competition awarding best designs, design concepts and products & services.

In a world where there are millions of products and designs launched each year, the award was born out of the desire to underline these best in class designs and well designed products.
The award-winning products and designs are highlighted to the international public via the A’ Design Award Gala-Night and Exhibition held in Como, Italy where they are communicated to all relevant press across the world.