Virgin Media Retail store design - Westfield London

Virgin Media

Virgin Media

United Kingdom

Following a four-way creative pitch allen international were appointed to create a new retail store for Virgin Media in the Westfield Shopping Centre in White City, West London.

Virgin Media

The ‘Our House’ concept reinvents the shopping experience though innovative design, leading-edge digital technology and a touch of Virgin magic to create a retail environment like no other.

On approach customers are greeted by either Richard Branson, Mo Farah, Usain Bolt or even a T-Rex, from an HD digital door. This sense of theatre and personality provides the gateway for customers to explore the world of the latest entertainment and communications services from Virgin Media.

Virgin Media

Our House takes customers on a voyage of discovery to witness everything from the cable powering Our House to live demonstrations of Virgin Media’s TiVo®, super-fast broadband services and mobile phone products, before enjoying a cup of tea and a chat in Our Garden, where the sun is always shining and the birds are always tweeting.

Virgin Media
Virgin Media

Challenge


Develop an exciting and fun retail experience.
Innovate through the use of technology.
Make retail fun.
 

Solution


Digital door creates theatre and personality.
Our House leads customer on journey through Virgin Media.
Our Garden provides space to relax or chat to staff.
 

Result


Store results exceeded expectation in terms of cross-sell, product uptake and customer footfall.
Elements from concept store to be implemented across future stores.
 


Iron A’ Design Award

Iron A’ Design Award for Interior Space and Exhibition Design Category 2013

A’ Design Award and Competition is the worlds’ largest design competition awarding best designs, design concepts and products & services.

In a world where there are millions of products and designs launched each year, the award was born out of the desire to underline these best in class designs and well designed products.
The award-winning products and designs are highlighted to the international public via the A’ Design Award Gala-Night and Exhibition held in Como, Italy where they are communicated to all relevant press across the world.