It may seem obvious to those of you in business, however, it is surprising how many designers are not tuned in to the value their work has in growing and retaining customer numbers.
New World Branding
Read any branding related blog and you will see authors shouting ‘the future is all about data’… and to a certain degree, they are right, but they are not completely right.
How important is a Brand Promise?
The carefully crafted photograph on the right, with the plump bun, carefully manicured filling and soft lighting is a far call from the reality of the product many of us are served – shown on the left.
Brand DNA: genuine, unique, you
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be another... we want something really unique’.
What it means to connect emotionally?
As the tentacles of technology stretch further and further into our everyday lives, so does the ability for organizations to harvest more and more information about customers emotional responses to their products and services.
The battle for relevancy
Social media is changing everything, especially in the retail business. Over the past twelve months, we have seen banks enabling features that help customers send money to others using these and other channels. This trend is developing fast, so fast in fact that some believe social media platforms may...
The phygital future
In this article we explore what role stores could play in a Phygital future (a combination of physical and digital), and explore how this combination could be used to engage customers in the most profound ways.
Taking the robot out of humans
Artificial intelligence (AI) and robotics are going to change everything and they will be replacing you (or will they?)
Why technology should be beautiful or invisible
There is a new world order, where data is king and where simple and effective customer experiences rule.