SBI InTouch Digital Branch of the Future - State bank of India

State Bank Of India

State Bank Of India

India

State Bank of India appointed allen international to launch next-generation digital branches for their sub-brand, sbiINTOUCH, across the country as part of SBI’s programme to offer banking solutions to the growing mobile phone and internet savvy customer base.

sbiINTOUCH branches are targeted at servicing the youth in the country, a digital demographic and one that expects financial services to provide solutions instantly. The newly-launched branches provide instant account opening with personalised debit cards, instant loan approvals for car and home, remote expert advisors via video links, and interactive walls and table displays.

The design and implementation of six digital branches were completed within 3 months and are located in major metropolitan areas across India including Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and Calcutta.

With innovative technology and user-friendly features at the new branches, SBI now leads the way in digital innovation in the Indian banking industry.

Challenge


Launch next-generation branches.
Appeal to youth segment.
Make services accessible to older customers.
 

Solution


Modern design to appeal to youth segment.
Innovative technology
Interactive tables and screens.
 

Result


Six digital branches opened.
SBI leads in digital banking.
Great media and public interest.
 


Iron A’ Design Award

Iron A’ Design Award for Interior Space and Exhibition Design Category 2015

A’ Design Award and Competition is the worlds’ largest design competition awarding best designs, design concepts and products & services.
In a world where there are millions of products and designs launched each year, the award was born out of the desire to underline these best in class designs and well designed products.
The award-winning products and designs are highlighted to the international public via the A’ Design Award Gala-Night and Exhibition held in Como, Italy where they are communicated to all relevant press across the world.