National Bank of Oman

National Bank of Oman

National Bank of Oman

Oman

allen international were briefed to develop a new brand identity and retail bank design for National Bank of Oman, the second largest bank in Oman with over 50 branches. Through the development of a brand and retail strategy we positioned NBO as an ‘Omani bank for Omanis’ and of being an ‘enterprise for a new generation’.

The brand evolved, through colours and soft flowing forms evocative of wind and incense, as the spirit of Oman. The retail experience starts with the welcoming nature of the Omani and the ‘majalis’, a place where people meet and converse in a relaxed central space, which includes integrated merchandise and is surrounded by areas of privacy and consultation.

Challenge


Develop a new brand identity and retail bank design.
Position NBO in having local roots with regional and international connections.
 

Solution


An ‘Omani bank for Omanis’.
Evoked spirit of Oman through colours and forms evocative of wind and incense.
Relaxed central ‘majalis’ place where people meet and converse.
 

Result


Pilot branches are currently being implemented and evaluated.