National Bank of Greece
Greece / CEE
With 164 years of heritage, National Bank of Greece (NBG) is more than a bank, it is part of the very fabric of Greek infrastructure and society. allen international were commissioned to completely re-design the customer experience from the ground up.
The ambience and appearance of the space needed to reassure the existing older demographic whilst appealing to the growing younger market in Greece.
The introduction of the ‘Concierge’ position at the front of the branch ensures quick resolution of problems and basic account enquiries. A strong focal ‘Active Waiting Island’ was developed at the heart of the branch. This zone totally transformed the atmosphere in the branch by creating a more relaxed and social space for the customer to wait, even on the busiest of transaction dates.
The ‘Sales Islands’ strategically positioned to the perimeter of the branches, provide an intimate, comfortable environment for advisers to build closer relationships with their clients.
Having successfully tested the new branches in Athens, NBG commenced a refurbishment programme of their domestic network of over 500 branches. allen international continued to work with NBG’s international network, fine tuning the concept to the countries specific needs in Serbia, Romania, Bulgaria, Egypt and Albania.