Mashreq Bank Dubai UAE

Mashreq Bank

Mashreq Bank

United Arab Emirates

After a branch redesign failed to meet expectations, Mashreq Bank approached allen international to evaluate the new retail bank design and devise a rollout strategy which would deliver cost savings and revenue growth.

Our strategy involved using digital communications, furniture upgrades and removing anything which didn’t add value.

Most of Mashreq Bank’s branches are now using the new concept which reduced costs by 70% whilst showing an 18% increase in revenues.

Challenge


Assess current design.
Devise new rollout strategy.
Drive rollout costs down.
 

Solution


Digital communications.
Upgrade furniture elements.
 

Result


Most branches upgraded.
Costs down 70%.
Revenues up 18%.