Pan CEE Branch Concept
Intesa SanPaolo have retail banking operations in 13 countries, achieved through acquisition and merger over a number of years. The result of this expansion across central eastern Europe and Egypt is a network of banks with independent names, identities and trading styles.
As part of a brand unifying process, allen international were asked to create a new retail banking design that could be implemented across the Intesa SanPaolo international network. The design work covers both full refurbishment branches and Kit of Parts solutions for cost-effective rapid rollouts.
The retail design strategy required us to establish strict planning principles to be adopted across the network, based on allen internationalās best practice models as supported by Intesa SanPaolo Italy. In combination with the planning principals, a working practice matrix for the whole international group was generated. From this matrix we were able to establish which segments and customer types each of the international banks serves. We also designed a range of generic modules which deliver to 13 countries operational requirements and maintain a consistent brand experience across the network.
A consistent look and feel thoughout all 13 markets.