Home Credit Bank Russia

Home Credit Bank

Home Credit Bank

Russian Federation / CEE

Home Credit, the largest instant consumer credit provider in Russia and the Ukraine, wanted to transform into a universal full-service banking provider and briefed allen international to deliver a new retail bank design built on the heritage and strength of the brand.

To deliver a wider range of financial products we created clean and bright branches which provide more warmth and intimacy.

A ‘greeter station’ welcomes and directs customers, answers account enquiries and arranges consultation meetings; whilst ‘open’ teller services (a first for the Russian market) provide a more intimate relationship between the customer and bank.

Challenge


Create environment to deliver wide range of financial products.
Build on heritage and strength
of brand.
 

Solution


Clean and bright branches.
Greeter station to welcome
and direct.
‘Open’ tellers.
 

Result


Concept being rolled out across Russia and the Ukraine.