Helm Bank Colombia

Helm Bank

Helm Bank

Colombia

Can a bank appeal to all five senses? Our work with this Colombian group proves it can.

Commercial player Banco De Credito came to us with a fantastic brief: to create a truly innovative retail bank.

Working with sound, taste and smell specialists, we designed a retail bank design concept that communicated with customers consciously and sub-consciously.

The bank is now an industry exemplar, eliciting extremely positive reactions from customers and staff.

Challenge


Build a new bank from scratch.
Create a revolutionary brand and branch experience.
 

Solution


Multi-sensory branding.
Brand Activation.
Kit of Parts.
 

Result


The world’s first multi-sensory bank.
Hugely innovative visually and operationally.
25% increase in customers over 18 months.