allen international are delighted to be working with FirstBank Nigeria to develop their brand, the culture of their brand and the standard operating procedures around delivering a consistent brand experience both internally and externally.
This partnership will employee allen international’s extensive experience in retail bank design and retail environments along with our understanding of the local culture and working practices of the Nigerian market.
At FirstBank, we recognise the immutable merits of maintaining a “You first” mindset and culture, as a critical component of our business strategy. Our brand has evolved over the years, with strengthened brand muscles to match the constantly evolving expectations of our customers.
Since launching in 1894, FirstBank has established itself as a brand of strength and dynamism, with the vision to be the leading international banking group in Sub Saharan Africa. Our brand is at the heart of the holistic experience we seek to deliver to our stakeholders perpetually, which is essential to retaining patronage and the competitive edge that keeps us at the coveted position of the market leader.