DBS Bank Singapore

DBS Bank

DBS Bank

Singapore

allen international’s brief from DBS was to implement the very latest in banking technologies to enhance and improve the in-branch experience for customers at their new headquarters branch in the Marina Bay Financial Center Tower, Singapore.

The resulting retail bank design utilises a motion-sensitive interactive digital welcome wall, quick service stations for fast transactions and the installation of teller assist units in the semi-private consultation pods. The branch also comprises a 300 seat auditorium and the first in-branch television studio for Channel News Asia.

Dedicated lounges for Treasures, Treasures Private Client and Private Banking were created to cater for DBS’s high-networth customer segment.

Challenge


Enhance DBS’s reputation as being the most innovative bank in Asia.
Bring banking to life.
Explore ‘out of the box’ concepts.
Create a compelling destination
 

Solution


Deploy teller assist units.
Engage customers using a large, interactive digital welcome wall.
iPads in the active waiting area.
Redesign all customer journeys to be more efficient and rewarding.
 

Result


Asia’s most engaging bank branch.
Waiting times reduced by half.
Superb press and television reception.
Treasures concept rolled out across Southeast Asia.
 


Bronze A’ Design Award

Bronze A’ Design Award for Interior Space and Exhibition Design Category 2013

A’ Design Award and Competition is the worlds’ largest design competition awarding best designs, design concepts and products & services.

In a world where there are millions of products and designs launched each year, the award was born out of the desire to underline these best in class designs and well designed products.
The award-winning products and designs are highlighted to the international public via the A’ Design Award Gala-Night and Exhibition held in Como, Italy where they are communicated to all relevant press across the world.


allen international wins ‘International Branch of the Year 2013’

allen international has won the award ‘International Branch of the Year 2013’ for our flagship retail bank design for DBS Bank in Singapore.

Now in its ninth year, German banking magazine, geldinstitute, honored the most innovative and outstanding branch concepts of the last two years.

The award was presented to Christina Blache, allen international’s senior strategist, during the annual German banking conference ‘Bank & Future’ organised by Fraunhofer Institut together with IBM at the Jumeirah Hotel in Frankfurt am Main.