Capitec retail bank design South Africa

Capitec

Capitec

South Africa

Successful and growing South African bank, Capitec, turned to allen international to develop a new retail bank design concept – fresh, bright and youthful – which would be cost-effective to roll out.

A big ‘Hello’, in all local dialects, welcomes customers on entering where the ‘humanness’ of building relationships is clearly evident, being friendly and natural, and the open-plan interior uses the brand’s core colours of red and blue to clearly define quick transactions and consulting.

After an enthusiastic branch launch Capitec are implementing the new concept across their 500 branch network.

Challenge


Create fresh, bright, youthful branch.
Add “humanness” to experience.
Must be cost-effective.
 

Solution


Friendly graphics create warmth.
Client service champion to greet.
Clear definition between transactions and consulting.
 

Result


Branch delivery charges met.
Concept rolling out to 500 branches.
High growth in new customers.
 


FX Awards Shortlist

allen international was shortlisted by FX International Interior Design Awards 2012. The Johannesburg branch we designed and implemented for Capitec, South Africa, has been nominated under the Retail Space section of the awards.

Organised by FX magazine, and now in its 14th year, these prestigious awards invite both UK and International design talent from all over the world to enter the very best of interior products and projects. Winners were announced on November 22nd at the Grosvenor Hotel in London.