Bank of Beirut brand and branch

Bank of Beirut

Bank of Beirut

Lebanon

Aiming to re-establish themselves as a leading bank in the eyes of the consumer at home and abroad, Bank of Beirut briefed allen international to refresh their corporate identity and branch environments; projecting a modern, dynamic, expert Lebanese bank with a global reach.

Triangular geometry was used to construct a distinctive brand icon and graphic texture whilst customised Latin and arabic fonts were created to support visual ownership and consistency across all communication.

The retail bank design concept reflects the new brand identity inside the retail environment. In the centre of the branch is a showcase table that presents the bank’s products in a unique way, supported by a large graphic panel. Teller counters and advisor positions have been designed to be more customer friendly and to assist in the easy navigation of the branch.

The new brand identity and branch concept was launched in Beirut during 2012.

Challenge


Modernise brand identity.
Re-establish bank as market leader.
Appeal to local and overseas consumers.
 

Solution


Distinctive geometric pattern.
Strong and consistent language applied to visual communications.
Central showcase for branch.
Teller counters and advisor positions more customer friendly.
 

Result


Dramatic uplift in brand and consumer awareness.