Bank Muscat

Bank Muscat

Oman

Bank Muscat needed to consolidate its portfolio of office property and asked allen international to create a ground-breaking new head office.

It was clear that the bank wanted to make a statement for contemporary Oman and, together with the integration of latest technologies, it would deliver the next generation of banking in the country.

Key service roles were created to assist customers, lead them towards alternative channels, use touch screens to learn about product information and directly manage their accounts online.

To build deeper relationships the bank has connected with other major Omani brands such as Oman Air and Omantel who share central space of the branch and provide added value through promotional offers linked to Bank Muscat’s financial products.

Challenge


Create ground-breaking head office.
Implement latest technologies to deliver next-generation banking.
Make a statement.
 

Solution


Key customer service roles created.
Alternative channels and digital communications.
Connect with other major brands.
 

Result


New branch greeted with much enthusiasm.
allen international retained for brand mark development.
‘Kit of Parts’ created for retrofitting.