Abu Dhabi Islamic Bank

Abu Dhabi Islamic Bank

Abu Dhabi Islamic Bank

United Arab Emirates

allen international’s brief was to evolve the brand and branch identity of the respected Emirate brand, making it much more relevant to a younger market but also to a wider global non-Islamic customer base.

Retaining the recognisable ADIB crescent we enhanced it’s quality and professionalism by creating a more refined version and orientating it to appear to rise in the East. Subtle references to the brand’s Islamic offer were also reflected through the transparent forms within the logo which symbolise the phases of the moon cycle and it’s importance to the Islamic faith.

Developing the branch interior design concept around a central ‘market place’ created a sense of community, enabled by a flexible display and digital merchandise system to create a dynamic delivery of promotional and brand messages.

We used this new bank design as a basis for separate ‘Dana’ Ladies branches and the affluent ‘Diamond Banking’ segment with its own concierge desk and exclusive lounge.

Challenge


Evolve brand and bank identity.
Retain recognition.
Appeal to younger and non-Islamic markets.
Create sense of community.
 

Solution


Crescent enhanced and re-orientated.
Transparencies to subtly promote Islamic offer.
Branches are fresh, modern and appealing.
Market place layout creates community feel.
 

Result


New identity well received by bank and customers alike.
Used for new branch designs and communications.
Most UAE branches updated.
Prestigious 1 Hyde Park address based on new design.